GIG REVIEW: False Advertising – Three Free Gigs #7

There are a bunch of free gigs in London. Each week I go to three and review them.

The rating system’s simple: how many beers did I buy (drink)? The more, the better.

7. False Advertising @ Old Blue Last, London

Monday, 3 June 2019

Is it False Advertising if they were definitely playing alternative rock?

False Advertising at the Old Blue Last
False Advertising pretending not to play alternative rock @ the Old Blue Last

Today, I saw False Advertising, a half female / male fronted alternative rock trio at the Old Blue Last. They were there to launch their latest single, You Won’t Feel Love. It’s pretty cool. Listen to it.

As the night’s only band, False Advertising didn’t need to do much to hold the crowd’s attention. Despite this (maybe they didn’t realise), they still delivered a solid performance that didn’t seem to lose momentum despite two drummer / guitarist switches. (I have no base comparison, but their parents seemed delighted, so I’m going to stand by that statement)

The songs were the standard alternative rock stop / start affair, mixed with some jarring hardcore rhythms and the usual discordant guitar. The lead single inspired memories of Veruca Salt’s second effort, Eight Arms to Hold You. That’s meant to be a positive. Also, it was definitely better live. They’re actually pretty decent live.

To mark the single’s launch, the band bribed the audience with a mason jar filled with swirly-pops. I didn’t take one because my reviews are totally impartial, but apparently the track’s lyrics were singed into the stopper. Sweets are obviously the natural extension of the concept art that’s accompanied a few of their singles (You Won’t Feel Love, You Said and Give It Your Worst) – yeah, actual examples of false advertising.

The rest of the performance sounded a bit more like Shudder to Think mixed with a bit of Jawbox– but less hardcore and alternative now it’s 2019.

Good gig for a Monday.

NB: If False Advertising find themselves stuck for inspiration for the next single, I’d recommend Head & Shoulders (visibly reduced flakes at a distance of 2-feet – yep, the claim was investigated in 2006 but it’s still on the bottle).

Four_Beers

FOUR BEERS

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